Code Camp World 3D Process Case Study

Code Camp Australia / 2018

Character Design and Art Direction

Working with a newly assembled team of designers, 3D artist and software developers, here is a glimpse of the thinking, research and design iterations that got left on the cutting room floor.




01. Contextual Research


The coding program is aimed at kids between 8-13 years old kids ready to begin line coding in Java Script. All the games created during camps are later published and shared with parents via the Code Camp mobile app. The new 3D assets must appeal to both kids and parents.


The Code Camp platform is run entirely online, so to give our students the best possible learning experience, it was imperative that our content is light weight and fast loading.

02. 3D Renders & Game Engine Tests

We took existing 2D character from the CodeCamp graphics library and experimented with different ways of rendering the model in 3D. 

We also tested models under different lighting methods within the Unity based engine until we finally reached a solution that translated across from design to render to engine display.

03. Prototype Pipeline Implementation

One of the key learnings from initial testing was the need to design characters with 3D topology in mind. From this, I changed the way I delivered model sheets. Supplying separate character model sheets detailing topology, colours, textures and scale relation to other characters.